The Sum of its Parts – How conglomerates and complex businesses can actually leverage value
This is my first book. It was written after a two-week Corporate Branding Session for a very large and complex client Business.
Too often, company mergers and take-overs (both friendly and hostile) disappoint. The synergies described in the takeover prospectii seldom emereg as the conjoined entity often gets subsumed into in-fighting, Civil Wars and endless politicking.
Drawing upon one of my favourite Management Mantras “The enemy is out there, not in here”, this book shows how even very complex businesses can align culture, processes and systems behind a single compelling vision to create real value from their merger, rather than wished-for but never-realised synergies.
Available in Kindle or Paperback format here.