Managing Key Accounts is always a very important task for any enterprise. Customers are all important, but they are not all EQUALLY important.
Different types of customers will require different responses from you, different resourcing, different levels of attention and different offerings.
This process offers a proven, best-practice approach to classifying your customers and pointing you towards the best tactics for each. It is objective and takes the “I call this a Key Account because I like them” element out of things.
By using this tool, you will get an objective classification of your accounts and a very good idea about ahow you should deploy your resources in serving them.