• Facebook
  • Twitter
  • Linkedin
Skip to content
Mills Consultancy

Mills Consultancy

Consultancy and Training

  • Corporate Training
    • Mastering Sales & Marketing in the Age of New Social Media
    • Consultative Selling Skills
    • Key Account Management
    • Customer Focused Management
    • Money Matters Workshop
  • Consultancy
  • Blogs
    • Customer Experience, the last Strategic Battleground
    • The Customer Experience – the first casualty in a crisis
    • Brand building options in a post-pandemic world
    • Customers don’t think the way they think they think!
  • My Downloads
  • Shop
  • Online Courses
    • Professional Selling Skills
    • Consultative Selling Skills
    • Key Account Selection Tool
    • Cx – Managing the Customer Experience
  • Publications
  • Ice-Breakers
  • Communication Skills
  • Marketing Tools
  • Strategy
  • Coaching
  • Online Courses
Home / Tools / Key Account Selection Tool

Key Account Selection Tool

£40.00

All customers are important but they are not equally important.  The way we service customers and the resourcing given to this servicing needs to change depending on the importance of each Account.

This offers a methodology and a tool that will classify your customer objectively and categorise them into one of four types.  Sales strategies can then be easily drawn up to enable you to resource and service each type of account most efficiently.

This comprises an instruction video on how to use the tool, a PowerPoint presentation explaining how to use the tool and the tool itself (a Microsoft Excel (C) file).

I have taught this process around the world for many years now, it is sensible, pragmatic, efficient and objective.  It will enable you to get a grip on your sales strategies and plan your sales efforts and resource allocations more effectively.

— OR —

Categories: Online Courses, Tools Tags: GAM, Global Account Management, KAM, Key Account Management, Key Account Selection, SAM, Sastrategic Account Management
  • Description
  • Reviews (0)

Description

Managing Key Accounts is always a very important task for any enterprise.  Customers are all important, but they are not all EQUALLY important.

Different types of customers will require different responses from you, different resourcing, different levels of attention and different offerings.

This process offers a proven, best-practice approach to classifying your customers and pointing you towards the best tactics for each.  It is objective and takes the “I call this a Key Account because I like them” element out of things.

 

By using this tool, you will get an objective classification of your accounts and a very good idea about ahow you should deploy your resources in serving them.

Share this...
  • Facebook
  • Twitter
  • Linkedin

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Related products

  • Consultative Selling Skills

    £145.00
    Add to basket
  • Professional Selling Skills

    £125.00
    Add to basket

Translate this Page

en English
ar Arabiczh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanit Italianpt Portugueseru Russianes Spanish

Products

  • Key Account Selection Tool £40.00
  • Consultative Selling Skills £145.00
  • Professional Selling Skills £125.00
  • The Sum of it's Parts - How Conglomerates and multiple BU Businesses can actually leverage value £15.00
  • Placeholder Selling in the 21st Century £150.00

Downloadable Resources

Book Downloads

  • The Sum of it’s Parts Downloads

Bibliography

  • Corporate Training
    • Mastering Sales & Marketing in the Age of New Social Media
    • Consultative Selling Skills
    • Key Account Management
    • Customer Focused Management
    • Money Matters Workshop
  • Consultancy
  • Blogs
    • Customer Experience, the last Strategic Battleground
    • The Customer Experience – the first casualty in a crisis
    • Brand building options in a post-pandemic world
    • Customers don’t think the way they think they think!
  • My Downloads
  • Shop
  • Online Courses
    • Professional Selling Skills
    • Consultative Selling Skills
    • Key Account Selection Tool
    • Cx – Managing the Customer Experience
  • Publications
  • Ice-Breakers
  • Communication Skills
  • Marketing Tools
  • Strategy
  • Coaching
  • Online Courses
Mills Consultancy Proudly powered by WordPress